“ARCANA designed the brand’s visual identity and transformed it into a clear, genuinely usable system. The work translated an intuitive initial idea into a structured visual language, capable of scaling coherently across packaging, menus, and digital content without losing warmth or personality. Today, the brand operates with a consistent system that is easy to apply and designed to support its growth.”

Mariana Landin

Founder | Falafel Pa’ Vo

“The work focused on translating complex information into a clear, readable visual system. The infographics helped organize data, processes, and relationships in a structured way, maintaining visual coherence and improving clarity across different formats. The result is a precise graphic language designed to communicate information clearly and consistently.”

Santiago Costa

Project Manager

“A coherent architectural illustration system was developed, combining scenes, plans, and axonometric views within a single visual language. The approach allowed architecture to be explored in an abstract and structured way, while maintaining clarity and consistency across each piece. The system adapts naturally to different formats and contexts.”

Matteo Ferri

Creative Director

“Working with ARCANA helped us bring order to the brand and make visual decisions with much more clarity. The system they developed allows us to maintain consistency across every application, from packaging to digital, without overloading the identity. Today, the brand feels more calm, more precise, and far more consistent overall.”

Clara Bianchi

Co-Founder | Silenza